Strategic Management and Online Selling
Susanne Royer
Taylor & Francis Ltd, 2005
283,95 €On orderDelivery: 2-3 weeks
This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
- ISBN-13
- 9780415349949
- ISBN-10
- 041534994X
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-05-05
- Pages
- 256
- Dimensions
- 164x236x22
- Weight
- 530