Brands
Adam (University of Copenhagen, Denmark) Arvidsson
Taylor & Francis Ltd, 2005
89,95 €On orderDelivery: 2-3 weeks
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
- ISBN-13
- 9780415347167
- ISBN-10
- 0415347165
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-12-08
- Pages
- 176
- Dimensions
- 158x234x9
- Weight
- 284