Sport, Culture and Advertising
Taylor & Francis Ltd, 2004
259,95 €On orderDelivery: 2-3 weeks
A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.
- ISBN-13
- 9780415339919
- ISBN-10
- 041533991X
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-11-25
- Pages
- 288
- Dimensions
- 234x156x
- Weight
- 566