Essentials of Corporate Communication
Cees B.M. (Erasmus University, the Netherlands) Van Riel, Charles J. (The Reputation Institute, New York, USA) Fombrun
Taylor & Francis Ltd, 2007
317,25 €On orderDelivery: 2-3 weeks
Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.
- ISBN-13
- 9780415328265
- ISBN-10
- 0415328268
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-02-27
- Pages
- 328
- Dimensions
- 243x164x23
- Weight
- 646