Persuasion in Advertising
John (Columbia University, USA) O'Shaugnessy, Nicholas (Queen Mary, University of London, UK) O'Shaughnessy
Taylor & Francis Ltd, 2003
317,25 €On orderDelivery: 2-3 weeks
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
- ISBN-13
- 9780415322232
- ISBN-10
- 0415322235
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-11-20
- Pages
- 232
- Dimensions
- 234x156x
- Weight
- 544