A Primer for Integrated Marketing Communications
Patrick de Pelsmacker, Philip Kitchen
Taylor & Francis Ltd, 2004
392,75 €On orderDelivery: 2-3 weeks
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
- ISBN-13
- 9780415314206
- ISBN-10
- 0415314208
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-07-08
- Pages
- 208
- Dimensions
- 234x156x
- Weight
- 499