International Strategic Marketing
J.B. McCall, Marilyn Stone
Taylor & Francis Ltd, 2004
317,25 €On orderDelivery: 2-3 weeks
This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.
- ISBN-13
- 9780415314169
- ISBN-10
- 041531416X
- Publisher
- Taylor & Francis Ltd
- Year
- 2004
- Publication date
- 2004-04-15
- Pages
- 284
- Dimensions
- 246x189x
- Weight
- 726