The Language of Advertising
Angela (Formerly at York St. John University, UK) Goddard
Taylor & Francis Ltd, 2002
48,25 €On orderDelivery: 2-3 weeks
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
- ISBN-13
- 9780415278034
- ISBN-10
- 0415278031
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-04-11
- Pages
- 144
- Dimensions
- 244x175x9
- Weight
- 276