Marketing Modernity
Adam Arvidsson
Taylor & Francis Ltd, 2003
259,95 €On orderDelivery: 2-3 weeks
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
- ISBN-13
- 9780415270441
- ISBN-10
- 0415270448
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-02-13
- Pages
- 196
- Dimensions
- 234x156x
- Weight
- 520