Marketing the e-Business
Charles Dennis, Lisa Harris
Taylor & Francis Ltd, 2002
317,25 €On orderDelivery: 2-3 weeks
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
- ISBN-13
- 9780415256001
- ISBN-10
- 0415256003
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-09-12
- Pages
- 368
- Dimensions
- 234x156x
- Weight
- 635