Advertising
Iain (University of East London, UK) MacRury
Taylor & Francis Ltd, 2008
68,25 €On orderDelivery: 2-3 weeks
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
- ISBN-13
- 9780415251266
- ISBN-10
- 0415251265
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-12-19
- Pages
- 336
- Dimensions
- 216x135x21
- Weight
- 422