The Role of Resources in Global Competition
John Fahy
Taylor & Francis Ltd, 2001
157,50 €On orderDelivery: 2-3 weeks
This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.
- ISBN-13
- 9780415237116
- ISBN-10
- 0415237114
- Publisher
- Taylor & Francis Ltd
- Year
- 2001
- Publication date
- 2001-08-23
- Pages
- 218
- Dimensions
- 234x156x
- Weight
- 476