Marketing Communication
Richard (University of Waikato, New Zealand) Varey
Taylor & Francis Ltd, 2001
392,75 €On orderDelivery: 2-3 weeks
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
- ISBN-13
- 9780415230391
- ISBN-10
- 041523039X
- Publisher
- Taylor & Francis Ltd
- Year
- 2001
- Publication date
- 2001-11-22
- Pages
- 416
- Dimensions
- 234x156x
- Weight
- 816