Marketing and Social Construction
Chris Hackley
Taylor & Francis Ltd, 2001
259,95 €On orderDelivery: 2-3 weeks
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
- ISBN-13
- 9780415208598
- ISBN-10
- 0415208599
- Publisher
- Taylor & Francis Ltd
- Year
- 2001
- Publication date
- 2001-03-15
- Pages
- 240
- Dimensions
- 234x156x
- Weight
- 476