Working for McDonald's in Europe
Tony Royle
Taylor & Francis Ltd, 2000
61,75 €On orderDelivery: 2-3 weeks
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
- ISBN-13
- 9780415207874
- ISBN-10
- 0415207878
- Publisher
- Taylor & Francis Ltd
- Year
- 2000
- Publication date
- 2000-12-07
- Pages
- 256
- Dimensions
- 234x156x
- Weight
- 470