Advertising Language
Keiko Tanaka
Taylor & Francis Ltd, 1999
98,75 €On orderDelivery: 2-3 weeks
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.
- ISBN-13
- 9780415198356
- ISBN-10
- 0415198356
- Publisher
- Taylor & Francis Ltd
- Year
- 1999
- Publication date
- 1999-01-21
- Pages
- 168
- Dimensions
- 217x138x14
- Weight
- 214