Consumer Value
Taylor & Francis Ltd, 1998
317,25 €On orderDelivery: 2-3 weeks
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
- ISBN-13
- 9780415191920
- ISBN-10
- 0415191920
- Publisher
- Taylor & Francis Ltd
- Year
- 1998
- Publication date
- 1998-12-03
- Pages
- 224
- Dimensions
- 234x156x
- Weight
- 476