Understanding the Older Consumer
Barrie (University of Leicester, UK) Gunter
Taylor & Francis Ltd, 1998
82,95 €On orderDelivery: 2-3 weeks
Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.
- ISBN-13
- 9780415186445
- ISBN-10
- 0415186447
- Publisher
- Taylor & Francis Ltd
- Year
- 1998
- Publication date
- 1998-09-03
- Pages
- 188
- Dimensions
- 234x156x
- Weight
- 300