Consumer Research
Taylor & Francis Ltd, 1997
106,50 €On orderDelivery: 2-3 weeks
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
- ISBN-13
- 9780415156844
- ISBN-10
- 041515684X
- Publisher
- Taylor & Francis Ltd
- Year
- 1997
- Publication date
- 1997-12-18
- Pages
- 428
- Dimensions
- 234x156x
- Weight
- 940