Marketing in Publishing
Patrick Forsyth, Robin Birn
Taylor & Francis Ltd, 1997
78,25 €On orderDelivery: 2-3 weeks
Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.
- ISBN-13
- 9780415151344
- ISBN-10
- 0415151341
- Publisher
- Taylor & Francis Ltd
- Year
- 1997
- Publication date
- 1997-06-26
- Pages
- 176
- Dimensions
- 234x156x
- Weight
- 272