Marketing Apocalypse
Taylor & Francis Ltd, 1996
106,50 €On orderDelivery: 2-3 weeks
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
- ISBN-13
- 9780415148221
- ISBN-10
- 0415148227
- Publisher
- Taylor & Francis Ltd
- Year
- 1996
- Publication date
- 1996-12-26
- Pages
- 312
- Dimensions
- 234x156x
- Weight
- 520