Marketing the Museum
Fiona Mclean
Taylor & Francis Ltd, 1996
259,95 €On orderDelivery: 2-3 weeks
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
- ISBN-13
- 9780415103923
- ISBN-10
- 0415103924
- Publisher
- Taylor & Francis Ltd
- Year
- 1996
- Publication date
- 1996-12-26
- Pages
- 268
- Dimensions
- 246x174x
- Weight
- 544