A Handbook of Persuasive Tactics
Joan Mulholland
Taylor & Francis Ltd, 1994
317,25 €On orderDelivery: 2-3 weeks
Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.
- ISBN-13
- 9780415089302
- ISBN-10
- 0415089301
- Publisher
- Taylor & Francis Ltd
- Year
- 1994
- Publication date
- 1994-01-06
- Pages
- 426
- Dimensions
- 234x156x
- Weight
- 771