Advertising Language
Keiko Tanaka
Taylor & Francis Ltd, 1994
259,95 €On orderDelivery: 2-3 weeks
Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.
- ISBN-13
- 9780415076470
- ISBN-10
- 0415076471
- Publisher
- Taylor & Francis Ltd
- Year
- 1994
- Publication date
- 1994-03-24
- Pages
- 156
- Dimensions
- 216x138x
- Weight
- 470