Advertising International
Armand Mattelart
Taylor & Francis Ltd, 1991
56,50 €On orderDelivery: 2-3 weeks
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
- ISBN-13
- 9780415050647
- ISBN-10
- 0415050642
- Publisher
- Taylor & Francis Ltd
- Year
- 1991
- Publication date
- 1991-10-17
- Pages
- 256
- Dimensions
- 152x235x15
- Weight
- 384