Advertising as Communication
Gillian Dyer
Taylor & Francis Ltd, 1982
76,75 €On orderDelivery: 2-3 weeks
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
- ISBN-13
- 9780415027816
- ISBN-10
- 0415027810
- Publisher
- Taylor & Francis Ltd
- Year
- 1982
- Publication date
- 1982-11-18
- Pages
- 248
- Dimensions
- 216x140x15
- Weight
- 316