Health Services Marketing
Richard K. Thomas
Springer-Verlag New York Inc., 2007
79,75 €On orderDelivery: 2-3 weeks
For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.
- ISBN-13
- 9780387736044
- ISBN-10
- 0387736042
- Publisher
- Springer-Verlag New York Inc.
- Year
- 2007
- Publication date
- 2007-10-19
- Pages
- 164
- Dimensions
- 149x231x10
- Weight
- 242