Marketing the Arts

Taylor & Francis Ltd, 2022

84,50 €On orderDelivery: 2-3 weeks

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and how to research it

ISBN-13
9780367898878
ISBN-10
036789887X
Publisher
Taylor & Francis Ltd
Year
2022
Publication date
2022-12-20
Pages
301
Dimensions
155x233x26
Weight
494