Contemporary Consumption, Consumers and Marketing
Brendan Canavan
Taylor & Francis Ltd, 2020
259,95 €On orderDelivery: 2-3 weeks
Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.
- ISBN-13
- 9780367820923
- ISBN-10
- 0367820927
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-12-29
- Pages
- 162
- Dimensions
- 246x174x
- Weight
- 444