Creating Value with Data Analytics in Marketing
Edwin Kooge, Jaap E. Wieringa, Natasha (Metriclab Big Data Analytics, The Netherlands) Walk, Peter C. Verhoef
Taylor & Francis Ltd, 2021
88,75 €On orderDelivery: 2-3 weeks
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
- ISBN-13
- 9780367819798
- ISBN-10
- 0367819791
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-11-08
- Pages
- 314
- Dimensions
- 173x245x20
- Weight
- 598