Essentials of Marketing
Alex Thompson, David (Newcastle Business School, UK) Brown
Taylor & Francis Ltd, 2022
317,25 €On orderDelivery: 2-3 weeks
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
- ISBN-13
- 9780367773410
- ISBN-10
- 0367773414
- Publisher
- Taylor & Francis Ltd
- Year
- 2022
- Publication date
- 2022-09-01
- Pages
- 484
- Dimensions
- 246x174x
- Weight
- 1047