Brand Metrics
Jacek Kall
Taylor & Francis Ltd, 2021
81,50 €On orderDelivery: 2-3 weeks
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.
- ISBN-13
- 9780367765040
- ISBN-10
- 0367765047
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-09-09
- Pages
- 142
- Dimensions
- 155x235x19
- Weight
- 252