Sport Sponsorship Insights
Gashaw (Towson University, USA) Abeza, Mark (The T1 Agency, Canada) Harrison, Norm (University of Maine, USA) O’Reilly
Taylor & Francis Ltd, 2021
88,75 €On orderDelivery: 2-3 weeks
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
- ISBN-13
- 9780367723941
- ISBN-10
- 0367723948
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-09-15
- Pages
- 138
- Dimensions
- 224x143x16
- Weight
- 304