Creating Brand Cool
Joan Abraham
Taylor & Francis Ltd, 2021
62,25 €On orderDelivery: 2-3 weeks
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
- ISBN-13
- 9780367693145
- ISBN-10
- 0367693143
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-05-17
- Pages
- 100
- Dimensions
- 151x227x13
- Weight
- 178