Integrated Marketing Communications in Football
Argyro Elisavet (University of Bergamo, Italy) Manoli
Taylor & Francis Ltd, 2022
259,95 €On orderDelivery: 2-3 weeks
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.
- ISBN-13
- 9780367690571
- ISBN-10
- 0367690578
- Publisher
- Taylor & Francis Ltd
- Year
- 2022
- Publication date
- 2022-07-01
- Pages
- 148
- Dimensions
- 234x156x
- Weight
- 440