Innovation and New Product Planning
Kenneth B. Kahn, Mayoor Mohan
Taylor & Francis Ltd, 2020
85,75 €On orderDelivery: 2-3 weeks
This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.
- ISBN-13
- 9780367685249
- ISBN-10
- 0367685248
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-12-29
- Pages
- 260
- Dimensions
- 152x229x15
- Weight
- 432