The Dynamics of Influencer Marketing
Taylor & Francis Ltd, 2022
259,95 €On orderDelivery: 2-3 weeks
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.
- ISBN-13
- 9780367678906
- ISBN-10
- 036767890X
- Publisher
- Taylor & Francis Ltd
- Year
- 2022
- Publication date
- 2022-08-08
- Pages
- 210
- Dimensions
- 163x240x22
- Weight
- 446