Frugal Innovation and the New Product Development Process

Cheree (Swinburne University of Technology, Australia) Topple, Eryadi K. (Swinburne University of Technology, Australia; Ministry of Planning and Investment, Socialist Republic of Vietnam; Ministry of Planning and Investment, Lao People’s Democratic Republic) Masli, Gerrit A. (RMIT University, Australia) de Waal, Jerome D. (Swinburne University, Australia) Donovan, Stephanie B.M. (Swinburne University of Technology, Australia) Cadeddu

Taylor & Francis Ltd, 2020

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

ISBN-13

9780367662684

ISBN-10

036766268X

Publisher

Taylor & Francis Ltd

Year

2020

Publication date

2020-09-30

Pages

270

Dimensions

155x233x21

Weight

430