How to Win at CRM
Seth Kinnett
Taylor & Francis Ltd, 2020
81,50 €On orderDelivery: 2-3 weeks
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f
- ISBN-13
- 9780367657888
- ISBN-10
- 0367657880
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-09-30
- Pages
- 220
- Dimensions
- 234x156x
- Weight
- 349