Decoding Coca-Cola
Taylor & Francis Ltd, 2022
77,25 €On orderDelivery: 2-3 weeks
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
- ISBN-13
- 9780367642204
- ISBN-10
- 0367642204
- Publisher
- Taylor & Francis Ltd
- Year
- 2022
- Publication date
- 2022-08-01
- Pages
- 240
- Dimensions
- 155x234x21
- Weight
- 394