Advertising Management in a Digital Environment
Kim (University of Oregon, USA) Bartel Sheehan, Larry D. (University of Houston, USA) Kelley
Taylor & Francis Ltd, 2021
302,25 €On orderDelivery: 2-3 weeks
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.
- ISBN-13
- 9780367620714
- ISBN-10
- 0367620715
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-07-22
- Pages
- 202
- Dimensions
- 246x174x
- Weight
- 530