Metaphor and Persuasion in Strategic Communication
Federica (University of Bologna, Italy) Ferrari
Taylor & Francis Ltd, 2020
81,50 €On orderDelivery: 2-3 weeks
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
- ISBN-13
- 9780367584245
- ISBN-10
- 0367584247
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-06-30
- Pages
- 284
- Dimensions
- 152x226x25
- Weight
- 416