Transforming Relationship Marketing
Taylor & Francis Ltd, 2022
99,75 €On orderDelivery: 2-3 weeks
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
- ISBN-13
- 9780367548186
- ISBN-10
- 0367548186
- Publisher
- Taylor & Francis Ltd
- Year
- 2022
- Publication date
- 2022-04-29
- Pages
- 162
- Dimensions
- 154x233x15
- Weight
- 268