Building Corporate Identity, Image and Reputation in the Digital Era
Taylor & Francis Ltd, 2023
72,75 €On orderDelivery: 2-3 weeks
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
- ISBN-13
- 9780367531249
- ISBN-10
- 0367531240
- Publisher
- Taylor & Francis Ltd
- Year
- 2023
- Publication date
- 2023-01-09
- Pages
- 554
- Dimensions
- 234x156x
- Weight
- 1060