Influencer
Helen (Publicis Groupe, USA) Katz, T. Bettina (University of Oregon, USA) Cornwell
Taylor & Francis Ltd, 2020
84,50 €On orderDelivery: 2-3 weeks
Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
- ISBN-13
- 9780367468491
- ISBN-10
- 0367468492
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-12-30
- Pages
- 118
- Dimensions
- 152x228x11
- Weight
- 208