Integrated Marketing Communication
Jerome M. Juska
Taylor & Francis Ltd, 2021
369,95 €On orderDelivery: 2-3 weeks
This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
- ISBN-13
- 9780367443368
- ISBN-10
- 0367443368
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-11-30
- Pages
- 330
- Dimensions
- 246x174x
- Weight
- 807