Social Media Storms
Efthymia Kottika, Muhammad Ismail (University of Dhaka, Bangladesh) Hossain, Pernille (Technical University of Denmark, Denmark) Ryden, Vatroslav Skare
Taylor & Francis Ltd, 2021
259,95 €On orderDelivery: 2-3 weeks
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.
- ISBN-13
- 9780367425302
- ISBN-10
- 0367425300
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-08-26
- Pages
- 160
- Dimensions
- 234x156x
- Weight
- 480