Strategic Brand Management and Development
Sotiris T. (University of Exeter, UK) Lalaounis
Taylor & Francis Ltd, 2020
88,75 €On orderDelivery: 2-3 weeks
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.
- ISBN-13
- 9780367338756
- ISBN-10
- 0367338750
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-12-31
- Pages
- 344
- Dimensions
- 173x245x22
- Weight
- 718