Brand Positioning
Erik (Amsterdam University of Applied Sciences, Netherlands) Kostelijk, Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
Taylor & Francis Ltd, 2020
259,95 €On orderDelivery: 2-3 weeks
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.
- ISBN-13
- 9780367250119
- ISBN-10
- 036725011X
- Publisher
- Taylor & Francis Ltd
- Year
- 2020
- Publication date
- 2020-02-13
- Pages
- 254
- Dimensions
- 180x256x19
- Weight
- 682