Strategic Communication for Startups and Entrepreneurs in China
Linjuan Rita (University of Florida, U.S.A.) Men, Yi Grace (Virginia Commonwealth University, U.S.A.) Ji, Zifei Fay (University of San Francisco, U.S.A.) Chen
Taylor & Francis Ltd, 2019
88,75 €On orderDelivery: 2-3 weeks
This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
- ISBN-13
- 9780367222840
- ISBN-10
- 0367222841
- Publisher
- Taylor & Francis Ltd
- Year
- 2019
- Publication date
- 2019-12-17
- Pages
- 112
- Dimensions
- 144x222x14
- Weight
- 266